Published on Reuters.com | FEBRUARY 22, 2019
Movies with a message make impact beyond Oscars glitz
By lisa richwine
The movie “Green Book” explores racial inequality, “Roma” reveals the emotional toll placed on domestic workers, and “RBG” chronicles the fight for women’s rights.
The messages in the three Academy Awards contenders are no accident. All were produced and financed by Participant Media, a pioneer among a group of companies aiming to advance social missions through movies.
Participant was founded in 2004 by billionaire and former eBay President Jeff Skoll. The company’s credits range from Al Gore’s climate-change documentary “An Inconvenient Truth” and Steven Spielberg’s historical drama “Lincoln” to “Spotlight”, a best picture winner about journalists who exposed a cover-up of abuse by Catholic priests.
....“Affecting which stories are told, by whom, and from what perspective, is an extremely powerful way to change the discourse in this country,” said Cara Mertes, director of a Ford Foundation initiative called JustFilms. “For us, this is social justice impact.”