2010 Annual Report
Making markets work for the poor
Bold ideas are transforming financial services for the poor, providing new tools to reduce poverty in the United States.
Decades of experience in the fight against poverty show that simply supplementing family income is not enough. Low-income families need opportunities to build assets that help them handle crises, take advantage of opportunities and, above all, create a secure future through homeownership and other investments in long-term financial independence. Good financial services targeted to the realities of the lives of low-income people are part of any lasting solution.
To create smarter financial tools for low-income customers, we are helping to change the financial services market to make it more responsive, more accountable and fairer. This will require three key elements. First, low-income consumers need financial products that are attractive and that build their personal assets; the products also need to make financial sense for the companies offering them. Second, distribution systems are needed to make those products truly accessible to their intended customers. Third, consumer-friendly public policies that encourage and even motivate good service for low-income consumers are essential.
We are partnering with organizations working on all three fronts. As new approaches gain visibility and acceptance over the next few years, we expect to see significant gains in access for low-income families to financial services and in the ability of the market to serve those families well.
How many American households lack the financial services they need?
88 million 74%
Unbanked* or Underbanked**
30 million 26%
- Banked 56%
- Unbanked or Underbanked 44%
- Banked 57%
- Unbanked or Underbanked 43%
- Banked 64%
- Unbanked or Underbanked 36%
- Banked 82%
- Unbanked or Underbanked 18%
- Banked 89%
- Unbanked or Underbanked 11%
**Unbanked: Households with bank accounts that still rely on more costly alternative financial services
To mark our 75th anniversary, we are honoring extraordinary leaders working on the frontlines of social change.
Co-Founder and CEO
A national leader in the fight against abusive financial practices, Martin Eakes is creating economic opportunities for the poor.